Mitchell and Kenyon 246
Views along Morecambe sea front, filmed from a moving (unseen) tram. A group of people posed for camera, one man holding a horse's reigns. The sea can be seen beyond. The tram follows the promenade passing rows of stationary horse-drawn carriages and people promenading, many holding umbrellas as sunshades. At the end of a stone jetty is a low building with a smoking chimney. A group of people, mainly little boys, stand waving at the camera. A sign reads: 'West End Pier. 2.30 & 7.30. 3d. Full Variety Company. Promenade Concert Every Morning'. Little boys run ahead of camera waving.
Mitchell and Kenyon 251
People walk along the promenade with views of the beach to the left. There is a half-completed tower in the distance. Lines of empty horse-drawn carriages await passengers. The camera follows a gentle bend in the promenade and moves nearer to the tower. A store with sign 'Goughs Jewellers'. Sign for promenade concerts. A queue of men, women and children in front of the Winter Gardens building wave at the camera. The building displays the sign 'Winter Gardens. Twice Daily. 6d'. Open-top traffic passes the front of the Gardens with signs for the company 'Waterworth' and 'Ogden's Cigarettes'.
Mitchell and Kenyon 254
Promenaders (children, adults, women pushing prams, dogs) walk along the sea front. There is a horse-drawn tram in the far distance. Some people sit on seats under the overlapping roof of a pier(?) building. It is a windy day, and many hold on to their hats. Children look at the camera.