The Fairy of the Phone is an example of the 'good humoured' publicity that
Stephen Tallents, the GPO Film Unit's founder, encouraged the post office to
produce. Tallents had been inspired by "an amusing cartoon film, produced by the
Russian Post Office - the story of a caterpillar that was redirected in a postal
packet all over the world, and finally hopped out as a butterfly."
Conceptually, The Fairy of the Phone is a Highway Code of telephone manners.
Stereotypical figures such as a slothful golfer and a ghastly chocolate-scoffing
child are shrilly rebuked for their bad manners, "Don't say 'hello', distant
sub-scriber, announce your identity: 'Gerrard 2667, Mr Parsnips speaking.'"
In a gentle way, the government 'fairy' is also a figure of fun. In the
musical number that ends the film she puts her back out by falling down some
stairs and is then presented with some wilting flowers.
The influence of artist-director and future Arts Council luminary William
Coldstream was perhaps also responsible for the film's unexpected surrealist
borrowings. Mice live in an old telephone directory, a Cocteau-esque sequence
sees a statue tell off the constantly munching child, and an attractive young
woman accidentally phones a mad professor ("No, I am not Balham Town!").
The film also captures something of the glamour and attractiveness of the
prominently-featured telephone exchange girls, who exerted a considerable pull
on the collective imagination of the period. New services such as the Speaking
Clock attracted hundreds of thousands of callers a week. After winning a 'golden
voice' competition judged by the Poet Laureate John Masefield, telephone
exchange girl Jane Cain went on to a movie career. GPO bosses bemoaned the fact
that their telephone exchange girls were always so attractive to men, and thus
got married more quickly and were difficult to retain in the Civil Service.
Interestingly, whereas much of the Grierson canon deals rather earnestly with
collective male labour in a realist mode, the GPO's telephone films like Fairy
of the Phone and Pett and Pott (d. Alberto Cavalcanti, 1934) fall into an
alternative feminine, domestic and cheeky strand of the Film Unit's work. This
is a low-modernist, ironic and whimsical celebration of the virtues of being
practical, polite and sensible.
Scott Anthony *This film is included in the BFI DVD compilation 'We Live in Two Worlds: The GPO Film Unit Collection Volume 2'.
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