Dense crowds on the pier. A shop in the background bears the sign 'L. Horsley, Jeweller'. The camera pans left to reveal more of the pier building and the crowds, many of whom smile at the camera. Several smartly dressed people; men in top hats and many women in elaborate hats. Several men smoking, mostly cigarettes, some a pipe. The crowds more slowly forward, many acknowledging camera as they walk past.

Crowds of people walk along the pier. Buildings on the mainland are visible. The camera pasn right to show the ferris wheel and the bottom portion of the Blackpool Tower.