A prelude, using Madame Tussaud waxworks and shots of smoke stacks,
represents the Victorian age as the era of gas.
Commentator Alistair Cooke explains scientific progress in the postwar years,
coinciding with the rise of electricity. A sequence demonstrates how inefficient
coal is in industrial and domestic use, with two thirds of its value wasted. A
Kentish miner, voiced in exaggerated middle class tones, has to wait two hours
for a coal-heated bath. A voice comments on the apparent stupidity of this in a
supposed 'age of science.' Cooke explains to the questioner how coal can be used
to manufacture gas. Three white-coated, bowler-hatted 'scientists', in operatic
voices sing about the disadvantages of coal and offer to 'turn it into clean,
flexible, automatic heat for you'.
An animated diagram, followed by a gasworks tour, explains the production of
town gas, coke and by-products. The voice demands to know how this affects
ordinary people. Use of gas for cooking at a Lyons Corner House, restaurant, and
department store is shown. Gas heating and air conditioning are exemplified by
their use in a cinema. An interlocutor shown on screen asks how gas can improve
smoke problems in industrial areas. Cooke explains its use in industry - in
steel works, as a precision energy source in manufacture, and in heating and
typesetting at the Daily Telegraph.
Another interlocutor asks about life for the working man and his wife in slum
areas. Cooke insists that such people are benefiting too. A 'working-class'
woman in a gas-equipped kitchen and Mrs Bumble, a cook general, enthuse about
the new technology, while another woman worries what it will cost. Cooke asserts
that most subsidised housing since the war has been equipped with gas. A child
hymns life in the new flats. Over shots of the gas industry's Kensal House
flats, the voice suggests that electricity might do all this better than gas.
Cooke cites New Jersey, where many consumers choose gas for heat and electricity
for light, and Switzerland (in a joke sequence in which the same shots are run
twice, voiced in French, then in English): despite their abundance of
hydroelectric power, the Swiss are importing coal to make gas. Over shots of
people knitting, doing jigsaws and tending gardens, Cooke concludes by
suggesting that leisure time is more relaxed now that clean and easy gas is a
part of everyday life.