In the Ironside Brewery's palatial boardroom, Ironside hectors his executives
into increasing production at the expense of quality. A lone voice speaks up
against him but is ruthlessly quashed. Ironside wants domination of the British
beer market. Only one small brewery, Greenleaf, still holds out.
Ironside visits his son, the firm's advertising executive. Roles are reversed
as the son barks orders at his father. He has arranged for his father to visit
Greenleaf and offer to buy it outright.
Ironside arrives in a vast limousine at the rural Greenleaf Brewery. Nothing
has changed here for a hundred years. Inside the brewery, master brewer Matt
Boyle tastes his new brew and deftly separates two labourers, Albert and
Geordie, who customarily fight with the slightest provocation. A friendly
employee offers Ironside's chauffeur a drink.
Margaret, Greenleaf's daughter, drives recklessly fast, straight into the
back of Ironside's car. Walking into the office, where Ironside is bullying
Greenleaf into selling his pubs, she smartly refuses the offer and shows him the
door. Outside, all is chaos as Geordie and Albert manage to wreck the car.
Ironside, finding his car in a dreadful state, is forced to drive himself as the
Chauffeur is drunk on Greenleaf's brew.
Matt asks Margaret to marry him, but she gently brushes him off. John
Ironside berates his father for being bested by a girl and sets out to wine and
dine Greenleaf's daughter, under the impression she is a harridan. At a
Greenleaf inn, Margaret drives into the back of John's car and he spanks her
like a child. Unaware of each other's identity, they wait in the lobby and make
up, clearly attracted to one another. When he learns who she is, John decides to
infiltrate the Greenleaf business as their advertising manager, planning to
spend all the money on an ad campaign, concealing the costs and driving them
into bankruptcy. He meets Matt and, under the influence, persuades him to give
him the job. Matt tells John about his grandfather's secret beer recipes,
including one containing 'all the sorrows of Ireland' which would make the
drinker weep.
Next morning, John begins an ambitious and expensive ad campaign. Margaret
presides over rehearsals for the concert to celebrate Greenleaf's150th
anniversary, to consist of a monologue and an old-fashioned part song. As John
reports back on the success of his stratagem, Ironside Senior reads Mein Kampf.
John is called into Greenleaf's office to be told there is a small increase in
profit. The sharp-eyed accountant asks about the advertising costs and when
Greenleaf congratulates the boy, cynically remarks that he would indeed be well
worth watching.
Unnerved by this directness, John has a sudden attack of conscience, and
realises that he doesn't want to ruin Greenleaf's. He tells his father he will
sell his shares and pay the advertising costs himself. Out for a hair-raising
drive with Margaret, during which she lands them in a ditch, he proposes.
Meanwhile, Matt asks Greenleaf to speak to Margaret about a marriage so he can
announce it at the concert. When Margaret tells her father she is engaged, he
draws the wrong conclusion.
At the concert, the vocal club performs The Two Obadiahs, followed by an
impromptu jazzing up of Albert and Geordie's song. Matt performs The Retreat
from Moscow with disastrous interventions by the pair. Greenleaf announces that
Margaret is engaged to Matt. In the ensuing confusion, Ironside Sr. arrives. He
states his intention of putting them out of business.
Thugs hired by Ironside stage brawls in Greenleaf's pubs. Greenleaf and his
accountant discuss the affect it has on the business; the accountant remarks
that they must fight back.
John return to Greenleaf's to help, but is rebuffed by Margaret. Matt goes on
a bender and, drunk, visits Ironside and gives away his Greenleaf shares, giving
Ironside a controlling interest. John, desperate to redeem himself in Margaret's
eyes, hatches a plan to use Matt's weeping beer to spike the Ironsides brew,
putting them out of business. He then forces his father into a merger, in which
Ironside's pubs will sell Greenleaf's beer. Although Margaret and her father
disapprove of John's methods, the merger and wedding take
place.