Press books can often be an interesting guide to social as well as cultural changes. Three different views of women can be found in the publicity for The Seventh Veil (1945) - "It strips bare a woman's mind!"; Good-Time Girl (1947) - "Afraid of Truth? Close Your Ears!"; and Family Life (1971) - "...things which are otherwise left unsaid... even in the closest families".

The Dave Clark Five vehicle Catch Us If You Can (1965) captured the new spirit of youth and teenage rebellion, and was marketed accordingly to young consumers of breakfast cereals, soft drinks, radios and record players.