Johnny Morris had been a voices man on children's radio and was well-known as television storyteller the Hot Chestnut Man (seen in Playbox, BBC, 1955-64) when approached by Desmond Hawkins, then setting up the Natural History Unit at BBC Bristol and looking to create a programme for children.
The first programme aired 13 April 1962, featuring zoo vet Gerald Durrell and reporter Tony Soper out in the field with a film from Pembrokeshire. Morris meanwhile had a run in with a woolly monkey called Darkie - it climbed over Morris' head as the presenter tried to do his piece to camera but Johnny took it all in good humour, setting the tone for the next twenty-odd years.
The series was a mix of animals brought into the studio, film location reports and bought-in animal footage. the anthropomorphic antics of 'Keeper' Morris, always finding humorous ways of explaining animal facts, were its best remembered aspect. Morris dressed up as a zookeeper for a succession of films (most shot at Bristol Zoo), encountering every kind of animal and post-dubbing them with a variety of silly voices and personalities.
The programme tried to keep up with modern techniques, for instance quickly and successfully aping the special effects-heavy approach of Bellamy's Backyard Safari (BBC, 1981) in a special programme Animal Magic Goes Down To Earth (tx 8/9/81). Johnny and co-host Terry Nutkins were shrunk to a few inches high to explore a farmyard now full of dangerous giant creatures.
The whimsical eccentricity for which Animal Magic was most loved led to its demise when in 1983 new BBC bosses judged it too 'unscientific'. Tony Soper pioneered more scientific approaches in Wildtrack (BBC, 1978-85) and Terry Nutkins headed Animal Magic's award-winning successor The Really Wild Show from 1986.
Alistair McGown
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