A promotional film highlighting the benefits of third-class travel to Canada
via Liverpool or Southampton on one of Cunard's brand new super-liners. The film
is beautifully produced and even if it exaggerates the luxury and perfect
organisation of the voyage, it also tells us much about transatlantic travel in
this period.
The film records the scale and complexity of Cunard's
business, from the splendour of its iconic Liverpool headquarters to the highly
organised dockside operation, focusing on logistics - from the huge crowds
gathered to wave off friends and relatives to the postal vans delivering to the
ship. The latter was a lucrative concession for the company to carry mail
overseas. Cunard also ran special trains transporting passengers to their
emabrkation points. All of these elements combine to reassure the potential
customer; the implication is that anyone trusted to carry the mail or able to
hire a whole train is clearly reliable, trustworthy and safe. In fact, Cunard
had the best safety record across the Atlantic. With the Titanic disaster and
the U-Boat campaigns of WWI still fresh in people's minds, such reassurances
were important.
The voyage itself is represented as a series of views of life aboard, with
well-equipped dining areas and entertainments such as deck sports and dancing.
Particular attention is paid to entertainment for children. The camera dwells on
family groups, although at boarding there seem to be a prepoderance of single
men. At the end of the voyage, disembarking at Quebec City, a trio of ladies in
headscarves carry a large cloth bundle, suggesting that they may be migrants
from some part of Europe. It's possible that the emphasis on families is another
attempt reassure potential travellers about the company they can expect to meet
on board. The stewards are shown as particularly friendly and courteous, helping
mothers by carrying babies and toddlers off the ship.
The destination is shown in carefully planned overhead shots showing
panoramas of Quebec City and Montreal. There are several beauty shots of the new
super-liners, RMS Ausonia and SS Antonia and Andania, at sea, as well as their
interiors and decks. These three represent half of a sextet specially
commissioned for this route by Cunard and completed around 1921/1922. They were
comfortable and efficient ships, not particularly fast but economic and carrying
just Cabin (second-class) and third-class passengers.
Bryony Dixon
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